Privacy Policy

As of: 18. august 2016

Data protection is a subject that is important to us. We take the protection of our user’s privacy and autonomy, as well as the security of our data very seriously. You can therefore expect us to handle your data properly and sensitively.

We abide by the provisions of German Federal Data Protection Act (Bundesdatenschutzgesetz), as well as the German Telemedia Act (Telemediengesetz) and would like to provide you with clear and detailed information about the processing of your data by us.

1. Data controller

The collection, processing and use of personal data in connection with the use of the website is carried out by

Sportograf GmbH & Co. KG

Dennewartstr. 25-27

52068 Aachen

2. Collection, processing and use of personal data

We only collect, process and/or use personal data if you have given your consent or it is permitted by law. The processing of personal data only takes place in Germany.

We also collect and save data that is not referable to a particular individual, such as

* the browser type/browser version,
* the name of your internet provider,
* the referrer, i.e. the website from which you visited us,
* the name of the files requested and
* the time of the request.

This data is exclusively evaluated to improve our website and does not allow any conclusions to be drawn about you. This data is not combined with other data sources. However, we reserve the right to later examine this data if we become aware of specific indications of illegal use.

3. Type of personal data collected, processed and used

In principle, Sportograf may be used without providing personal data.

Personal data is only collected if you voluntarily disclose it, e.g. in the course of an order or by registering a customer account or applying for our newsletter.

4. Intended purpose of the collection, processing or use of personal data

Unless otherwise stated, we collect, process or use the personal data provided

to process and deal with your Sportograf order,
* to create a user account for you and enable you to access it,
* to send you our newsletter, provided you have consented to this,
* to email you with carefully selected offers for similar products in our range,
* for anonymised internal, statistical market research to help us better cater for the needs of our users, e.g. to gain knowledge about how our services are used (to learn about how the navigation within Sportograf is working or at what times or places the use of Sportograf is particularly intensive; we do not create any personal profiles in so doing),
* to contact you in relation to any queries in connection with Sportograf,
* to inform you of any changes to this data protection policy or our conditions of use.

5. Use of cookies

We use so-called cookies on different pages to make visiting our website attractive and allow the use of particular functions, particularly if a Sportograf user account is used. Cookies are small text files that are placed on your terminal. Some of the cookies used by us are deleted after the end of the browser session – i.e. after you close your browser (so-called session cookies).

Other cookies remain on your terminal and enable us – or our partner companies – to recognise your browser on your next visit (so-called persistent cookies).

You can set up your browser so that you are informed about the placing of cookies and can decide whether to accept them on an individual basis, or you can exclude the acceptance of cookies generally or in particular cases. If you do not accept cookies, the functionality of our website may be limited.

6. Use of Google Analytics

We use Google Analytics, a web analysis service by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”), for the pseudonymised analysis of our web services.

Google Analytics also uses cookies that are saved on your computer and enable your use of the website to be analysed. The information created by the cookie about your use of this website will usually be transmitted to a Google server in the USA and saved there.

In the event that IP anonymisation is activated on this website, your IP address is first abbreviated by Google within a member state of the European Union or in other contracting states of the European Economic Area. The full IP address will only be sent to a Google server in the USA and abbreviated there in exceptional cases. IP anonymisation is activated on this website. Google will use this information on behalf of this website’s operator to evaluate your use of the website, compile reports about website activities and provide further services to the website operator connected with website and internet use.

The IP address transmitted from your browser within the framework of Google Analytics will not be combined with other Google data. You can prevent cookies from being stored by setting up your browser software accordingly; however, we would point out that in this case you may not be able to fully use all of the functions of this website. In addition, you can prevent the collection of data generated by the cookie relating to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser-plugin at the following link:

You can also set up your browser so that no data are transmitted to Google servers (e.g. by installing add-ons such as NoScript or Ghostery for Firefox.)

As an alternative to browser add-ons, or within browsers on mobile devices, please click on this link to prevent data collection within this website by Google Analytics in future (the opt-out only works in the browser and only for this domain). This saves an opt-out cookie on your device. If you delete your cookies from this browser, you will need to click on this link again.

7. Use of Facebook Connect

We offer you the possibility of registering for our services using the “Login with Facebook” function (so-called Facebook Connect). In order to register, you will be transferred to the Facebook page on which you can register with your user details. Doing this will link your Facebook profile and our services. This means that we will automatically receive the following information from Facebook: public friends list, profile picture, name, email address, date of birth, language […]

We only use your name, your email address, […] out of this data. These details are necessary to identify you for the purpose of entering into the contract.

Further information about Facebook Connect and privacy settings can be found in Facebook Inc.’s data protection information and user conditions.

Facebook’s data protection information:

8. Newsletter

We offer our customers a free newsletter, named “Raceletter”. Raceletter appears at irregular intervals and primarily devotes itself to everything the racing heart desires!

It goes without saying that you can unsubscribe from Raceletter at any time by clicking on the link at the end of the relevant email, or by emailing us at to withdraw your consent.

9. Consents

You have, if applicable, expressly granted the following consent and we have recorded it. Under the German Telemedia Act (Telemediengesetz), we are obliged to enable the content of consents to be called up at any time. You may cancel your consent(s) with effect for the future at any time by email to


“ I would like to subscribe to Sportograf’s Raceletter.”

Consent to the use of Facebook Connect:

“I hereby declare that I agree that information may be automatically transmitted via Facebook Connect to sportograf GmbH & Co., after which it may used. This relates to my public profile details on Facebook (this could be my public friends list, my profile picture, my name, my email address, my birthday or my language, for example). I have read the data protection policy (link to the data protection policy). I may withdraw this consent at any time by email to”

10. Disclosure of your data to third parties

We only transfer your personal data to third parties if we are under a statutory obligation to do so (e.g. to the courts or law enforcement authorities), you have given us your consent, or it is permitted by law.

11. Termination of participation in Sportograf

You may terminate your registration with Sportograf at any time. Upon deletion of your user account, your personal details will be completely anonymised, except for information that is required to be kept by statute, e.g. because of commercial or tax law obligations regarding their retention.

12. Right to information

You have the right to be informed about your data that has been saved by us and, where applicable, a right to have this data corrected, blocked or deleted.

Please apply to the contact persons named in Clause 14 of this data protection policy.

13. Changes to the data protection policy

We reserve the right to adapt this data protection policy to the processes on which it is based at regular intervals. We will inform you of any change to the data protection policy via our website and, provided we have your email address, by email.

14. Questions, comments, suggestions

We will be pleased to answer your questions relating to the topic of data protection and to receive any comments and suggestions. Send us an email to or write to us at the following postal address:

Sportograf GmbH & Co. KG

Dennewartstr. 25-27

52068 Aachen

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